Audience Key Terms
Psychographic data- "Psychographics is the study of personality, values, attitudes, interests, and lifestyles".Psychographic factors:
interests/opinions
values
attitudes/ behavior
Demographic data- statistical data of a population: age/gender/race/disabilities/ income/ education
Qualitative Data- Word based and descriptive data that is generally harder to analyse than quantitative data. Can show how a person thinks, feels or likes and dislikes. This data is usually put into categories.
Quantitative Data- Numerical data that can be measured and put into tables or graphs.
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